Services
the Smörgåsbord of things i do…
I work on a variety of corporate, thought leadership, sustainability and technical projects.
I’m passionate about the power of persuasion through written and visual communications, as well as the development of compelling brand and creative concepts.
I work across industries, sectors and geographies, navigating complex stakeholder ecosystems. I’ve lived and worked in London, Oslo and Dublin, and worked with vendors in territories such as the Nordics, Germany, India, Australia and the US. I’ve reached audiences spanning emerging leaders and global CEOs, to B2B decision-makers and young female beauty consumers.
I strive to be the freelancer I sought to hire when I was on the other side of ‘the looking glass’ – someone who cares about teamwork, collaboration, corporate purpose and human potential… punctuation, paper and ephemera, metaphors, magic and laughter.
collaborators value me for my creativity and daring, and for managing complexity and tight deadlines while also achieving visible results.
Whether I’m delivering on a brief myself, or creating and managing one for fellow vendors, the quality, rigour and nous I bring saves clients time, stress and money.
EDITORIAL
- Writing, editing, proofing, polishing, checking
- Directing, planning and managing of wholesale editorial projects
- Specialist in reports, publications, white papers, long-form, cerebral/technical stuff
- Experienced in, and passionate about, physical print and production
- Creating and/or implementing brand narrative and tone of voice
- Creating and/or implementing editorial style guides
brand + Creative
- Branding, sub-branding, rebranding, brand clean-ups
- Directing, planning and managing of wholesale brand and creative projects
- Working with agencies, printers and artists to produce awesome brands and creative
- Creating brand and visual identity guidelines and toolkits (for internal teams as well as vendors)
- Experienced as client, agency, publisher and contractor/contributor
From a holistic POV, I act as a client-agency conduit for projects and campaigns spanning editorial, brand and creative. A typical project management package would be to act as creative director on a new brand or creative concept for an editorial publication, and to brief and manage this with a design agency while also acting as editor.
I’m passionate about event experience design. I weave motifs/themes through words, visuals and experiences, and am proud of my daring and innovative approach to physical collateral. I adore directing and curating photography. I also have special knowledge of, and experience in, magic and magical experience design.
I also provide high-level digital editorial, brand and creative strategy and advice. And I oversee website projects, and write and edit blogs and such. But I haven’t drafted a work tweet since 2016. So if you’re seeking granular social or digital support, I’m not your gal.