My career is split into three chapters.

During ‘The Lipstick Years’ I was a journalist and editor for the beauty, spa, and wellness industries. ‘The Lawnmower Years’ were spent at a PR and marcoms agency for B2B and B2C clients of all shapes and sizes (including a major turf care machinery brand!). And ‘The Leadership Years’ were at a boutique corporate consultancy to multinationals and C-Suite stakeholders specialising in culture- and mindset-change.

personally, well…

Writing – particularly screenwriting – was and is my first love. But, in my mid-30s, I fell down the rabbit hole on hypnosis and magic. For me, it’s a natural progression of my passions for language, communications, influence and sneaky stuff. 

In 2018, I fell down a step and badly broke my leg. This led to a career and life rethink. I moved from London to Cheltenham to be with my now-husband, and became the freelancer I wanted to hire when I was on the other side of ‘the looking glass’.

I care about teamwork, collaboration, human potential, and the future of work.

As a freelancer, I draw on all I’ve learned from my in-house and agency experience – as well as from my formative freelance years and as a manager of many contractors myself – to understand problems, create solutions and get sh*t done, with and for my clients. 

Ultimately, I believe The Conspiracy To Make Reality A Very Boring And Serious Place™ has gotten waaay out of hand. I love working with clients who have a progressive attitude towards work-life integration and with a curiosity for creating a better future.

If that sounds like you, let’s work together!